Cookie Policy

Root Academy ("we," "us," "our") uses cookies and similar tracking technologies on our website (https://rootacademy.in) to enhance your browsing experience, analyze website performance, and deliver personalized content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

By using our website, you consent to our use of cookies as described in this policy.

What are cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. Cookies help websites remember your preferences, recognize your device on return visits, and collect information about your browsing behavior.

Types of Storage Technologies:

  • Cookies: Small text files stored by your browser
  • Web Beacons (Pixels): Tiny invisible images embedded in web pages or emails
  • Local Storage: Data stored in your browser's local storage
  • Session Storage: Temporary data stored during your browsing session

Throughout this policy, we refer to all these technologies collectively as "cookies."

Why We Use Cookies

We use cookies for the following purposes:

2.1 Essential Website Functionality

  • Enable core website features and navigation
  • Maintain your login session when you access your student account
  • Remember your preferences and settings
  • Ensure website security and prevent fraud

2.2 Performance and Analytics

  • Understand how visitors use our website
  • Analyze traffic patterns, popular pages, and user behavior
  • Analyze traffic patterns, popular pages, and user behavior
  • Measure the effectiveness of our content and features

2.3 Personalization

  • Remember your course preferences and interests
  • Provide personalized content and recommendations
  • Tailor your experience based on previous interactions

2.4 Marketing and Advertising

  • Deliver targeted advertisements on our website and other platforms
  • Track the effectiveness of our marketing campaigns
  • Retarget visitors who have shown interest in our courses
  • Measure conversion rates and ROI for advertising

Types of Cookies We Use

3.1 Strictly Necessary Cookies

Purpose: Essential for website operation and security

Duration: Session or persistent

Can be disabled: No (website will not function properly)

These cookies are critical for:

  • User authentication and account access
  • Security features and fraud prevention
  • Load balancing and server management
  • Remembering items in your cart or form submissions

Examples:

  • Session ID cookies
  • Authentication tokens
  • Security cookies (CSRF protection)

3.2 Performance and Analytics Cookies

Purpose: Collect anonymous data about website usage

Duration: Persistent (typically 1-2 years)

Can be disabled: Yes

These cookies help us understand:

  • Number of visitors and page views
  • How visitors navigate the website
  • Which pages are most popular
  • How long visitors spend on each page
  • Bounce rates and exit pages

Examples:

  • Google Analytics cookies (_ga, _gid, _gat)
  • Website performance monitoring cookies

Data Collected: Anonymous or aggregated data (IP addresses are anonymized)

3.3 Functionality Cookies

Purpose: Remember your preferences and enhance user experience

Duration: Persistent (varies by cookie)

Can be disabled: Yes (but may affect functionality)

These cookies enable:

  • Language and region preferences
  • Font size and accessibility settings
  • Previously viewed courses or content
  • Consent and preference settings

3.4 Marketing and Advertising Cookies

Purpose: Deliver relevant advertisements and track campaign performance

Duration: Persistent (typically 30 days to 2 years)

Can be disabled: Yes

These cookies are used for:

  • Displaying targeted ads based on your interests
  • Retargeting visitors who viewed specific courses
  • Measuring ad impressions and clicks
  • Limiting ad frequency (how often you see the same ad)
  • Tracking conversions from ads to enrollments

Examples:

  • Facebook Pixel (fr, _fbp)
  • Google Ads cookies (_gcl_au)
  • LinkedIn Insight Tag
  • Other third-party advertising cookies

Note: These cookies may track your activity across multiple websites.

4. Third-Party Cookies

We use third-party services that may set their own cookies on your device. These third parties have their own privacy and cookie policies.

Third-Party Services We Use:

4.1 Google Analytics

  • Purpose: Website traffic analysis and performance measurement
  • Cookies: _ga, _gid, _gat
  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: https://tools.google.com/dlpage/gaoptout

4.2 Google Ads

  • Purpose: Display targeted advertisements and measure campaign performance
  • Cookies: _gcl_au, IDE, DSID
  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: https://adssettings.google.com

4.3 Facebook Pixel

  • Purpose: Track conversions from Facebook ads and retarget website visitors
  • Cookies: fr, _fbp
  • Privacy Policy: https://www.facebook.com/privacy/explanation
  • Opt-out: https://www.facebook.com/settings?tab=ads

4.4 Payment Gateways

  • Payment processors (Razorpay, PayU, etc.) may use cookies during checkout
  • These cookies are strictly necessary for secure payment processing
  • Subject to the respective payment provider’s privacy policies

4.5 Webinar and LMS Platforms

  • Third-party platforms (Zoom, Google Meet, LMS providers) may use cookies
  • Required for accessing live webinars and online courses
  • Subject to their respective cookie policies

4.6 Social Media Plugins

  • Social sharing buttons (Facebook, LinkedIn, Twitter, Instagram) may set cookies
  • Enable content sharing and social media integration
  • Subject to the respective social media platforms’ privacy policies

5. How Long Do Cookies Last?

5.1 Session Cookies

  • Temporary cookies deleted when you close your browser
  • Used for essential website functionality and security

5.2 Persistent Cookies

  • Remain on your device for a set period or until you delete them
  • Duration varies from days to years depending on cookie type
  • Used for analytics, preferences, and marketing

Typical Cookie Lifespans

  • Essential cookies: Session-based to up to 1 year
  • Analytics cookies: 1 to 2 years
  • Marketing cookies: 30 days to 2 years
  • Preference cookies: 6 months to 1 year

6. Managing Your Cookie Preferences

You have control over cookies and can manage them in several ways:

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

6.2 Browser Settings

You can control and delete cookies through your browser settings:

Google Chrome:

  • Settings > Privacy and security > Cookies and other site data
  • Choose your preferred cookie settings or block specific sites

Mozilla Firefox:

  • Settings > Privacy & Security > Cookies and Site Data
  • Manage cookie preferences and exceptions

Safari:

  • Preferences > Privacy > Cookies and website data
  • Block or manage cookies

Microsoft Edge:

  • Settings > Privacy, search, and services > Cookies
  • Manage cookie settings

Note: Disabling essential cookies may prevent you from using certain website features.

6.3 Browser "Do Not Track" Signals

Some browsers offer "Do Not Track" (DNT) settings. Currently, there is no industry standard for responding to DNT signals. We do not specifically respond to DNT signals, but you can control cookies through other methods described in this policy.

6.4 Third-Party Opt-Outs

  • Google Ads: https://adssettings.google.com
  • Facebook Ads: https://www.facebook.com/settings?tab=ads
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

6.5 Mobile Device Settings

  • iOS: Settings > Privacy > Tracking (Limit Ad Tracking)
  • Android: Settings > Google > Ads (Opt out of personalized ads)

7. Impact of Disabling Cookies

If you disable or block cookies, you may experience:

Essential Cookies Disabled:

Essential Cookies Disabled:

  • Inability to log in to your student account
  • Loss of shopping cart or form data
  • Security vulnerabilities
  • Core website features may not work

Analytics Cookies Disabled:

  • No impact on your browsing experience
  • We cannot improve website performance based on usage data

Functionality Cookies Disabled:

  • Loss of personalized settings and preferences
  • Need to re-enter information on each visit
  • Reduced convenience

Marketing Cookies Disabled:

  • You will still see ads, but they may be less relevant
  • No impact on website functionality
  • Better privacy protection

8. Cookies and Personal Data

8.1 Anonymous Data

Most cookies collect anonymous or aggregated data that cannot directly identify you personally.

8.2 Personal Information

Some cookies (especially authentication and account cookies) may be linked to your personal information. This data is protected under our Privacy Policy available at https://rootacademy.in/privacy-policy.php.

8.3 Data Sharing

We do not sell cookie data to third parties. However:

  • Analytics and advertising services may collect data through their cookies
  • These third parties have their own privacy policies
  • Data may be used for cross-site tracking and targeted advertising

9. International Visitors

Our website is primarily intended for users in India. If you access our website from other countries:

  • Cookies may transfer data internationally
  • Different data protection laws may apply
  • Third-party cookies may be subject to foreign data protection regulations

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie practices
  • New technologies or tracking methods
  • Legal or regulatory requirements
  • Changes to third-party services

Changes will be effective immediately upon posting with an updated "Last Updated" date.

We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated Cookie Policy.

11. Children's Privacy

Root Academy does not knowingly use cookies to collect personal information from children under 13 without parental consent. If you believe we have inadvertently collected such information, please contact us immediately.

12. More Information About Cookies

To learn more about cookies and online privacy:

  • AllAboutCookies.org: https://www.allaboutcookies.org
  • Your Online Choices (EU): https://www.youronlinechoices.com
  • Network Advertising Initiative: https://www.networkadvertising.org

Contact Us

If you have any questions, concerns, or requests regarding cookies or this Cookie Policy, please contact us using the details below:

Root Academy
2nd Floor, MIG-II, Plot No. 203, Kanan Vihar, Patia
Bhubaneswar, Odisha 751031
Email: business@dzinepixel.com
Website: https://rootacademy.in

By continuing to use our website, you consent to our use of cookies as described in this Cookie Policy. You may withdraw your consent or change your cookie preferences at any time through your browser settings or our cookie consent tool.